Somehow , NEOM doesn't look like ....
.... a company which was just 'endorsed' by Apple and 'sponsored' by AT&T.
Usually when little companies actually have those kinds of things happen to them courtesy of big companies ... the little companies' stock prices go up.
I'm thinking maybe 'endorsed' and 'sponsored' might not be the most accurate words. Heck , if I was CFO at a company which had actually just been endorsed and sponsored by some biggies , I'd be hanging around for the fun part , as opposed to exiting stage left.
jonesie