Stamb: It's impossible to say
It may be that there are actually sales of the SNBK1, or it may be another 'forward-looking' statement.
In the US, we don't have a 'mass holiday' in the summer, the same way as in Europe. Instead, folks take vacations all during the summer, but typically only for 1 or 2 weeks. However, 'summer' is officially over now, as children go back to school this week.