And if you do not patent it ... you will have ONE sale and Only One Sale. Someone will find out the catalysts and simply steal them for use in their own facility.
And please ... do not try to compare this to Coke. The power of Coke is in their Marketing ... not in the formula. The formula has been changed over the years a number of times.
That would be fine except JR announced in PR's he had patents. That is one of the direct allegations against JR by the SEC. It is fairly black and white. Either you have patents or you don't, and if you announce that you do, you better have them or you may go to jail for fraud.
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