DNA Direct could reasonably be expected to be seeing more sales in California, as a result of the decision. That would, reasonably, translate into more revenue for DNAPrint Genomics. Much like when a large corporation gets a major government contract, the subcontractors also see a boost in business, as an indirect but very predictable result.
Votes of confidence in DNAPrint Genomics' technological excellence are practically everywhere, it's not difficult at all, to find them. See the "Wired" article I posted earlier, for just one example. And it _does_ matter that DNA Direct says they put so much effort into choosing the best, and ultimately chose DNAPrint Genomics. Every vote of confidence, and every success, counts.
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