yup totally. When I first started I did not know what to do and how to go about doing my own research. All I had to do was apply knowledge (financial) and experience (technology) that I already had. Until then I actually did things based on junk emails received (pump and dump schemes), reading the newspaper, doing what my friends did (that was a big one, lol) etc..
Of what he is saying IMO the most important thing is what he calls Competitive Advantage. I have found the most powerful stocks have an intuitive, qualitative strength (competitive advantage) that is not in the numbers.
btw... now is a horrible time in the market for technology for any stock, IMO.