Every business, whatever the product or service, survives and succeeds on sales. Every business has a story. A sales manager from years ago had a sign on the wall behind his desk ...
UNSEEN ...
UNTOLD ...
UNSOLD ...
Not every advertising/promotional plan is perfect, but if you don't show the product/project and you don't tell the story, nobody will ever know, and nobody will ever make the sale.
JMHO