first of all back in 2006 lots of *things* were on the drawing board ..
it's a fact of life in a *start up*
so yep kudos to aero for bagging wal mart and those tips .. and the margin pressure that would have resulted <guess they weren't as desperate as some assume>
and yep .. the franchise idea .. apparently came and went .. big whoop
oems .. who knows if that has been scrapped i'd say it's still very much on the drawing board that said .. aero isn't in the position right now to do an oem .. i'm more interested in their amplifying details .. re: their strategic partnership they just pr'd .. which may very well come under the heading of *alliances*
i personally prefer the *distribution* route they've undertaken .. but then i understand it .. implicitly