No joke? Wow. I thought it was unusual. I wondered where he got his email list.
I tried to run the domain name through a whois, and I got absolutely nothing, so I figured it was just another one of those bogus web sites, too.
PT Barnum ran a circus, too. But he didn't let the clowns run the show. He surely didn't let the clowns tame the lions. On second thought, that would have been a more interesting circus.