Keep in mind, the 1st store is a model store...as in trial n error, to work out all the kinks and fine tune it.
Their probably not to concerned w/location as its just a trial/training/testing location.
Once u have everything running smoothly, then u branch out, and gooble-up all those WestField locations.
The sales were progressing back in 2006, when they opened.
I might have it incorrect but
Oct. $ 80,000
Nov. 130,000
Dec. 160,000 2006
Jan. 180,000 2007