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Rawnoc

07/07/08 1:38 AM

#17088 RE: bige2533 #17087

That's not cashflow information. And that includes costs of the new stores before they generated a single cent of revenue, no?

Rawnoc

07/07/08 1:44 AM

#17089 RE: bige2533 #17087

Further...

"As our restaurant matures and we continue to optimize our menu and menu cost structure, we expect that our restaurant cost of sales will drop to the 23%-27% (of restaurant revenue) range."

surfsup10

07/07/08 2:12 AM

#17090 RE: bige2533 #17087

Keep in mind, the 1st store is a model store...as in trial n error, to work out all the kinks and fine tune it.

Their probably not to concerned w/location as its just a trial/training/testing location.

Once u have everything running smoothly, then u branch out, and gooble-up all those WestField locations.

The sales were progressing back in 2006, when they opened.

I might have it incorrect but

Oct. $ 80,000
Nov. 130,000
Dec. 160,000 2006
Jan. 180,000 2007







the big guy

07/07/08 1:15 PM

#17091 RE: bige2533 #17087

http://investorshub.advfn.com/boards/read_msg.aspx?message_id=29411568

Fact: first store is very profitable. 6% downtick over a year is not a concern, as it is natural that something like this would max out. The factor that it is a novelty or "new" will only last so long. Only thing is that O/H could grow, especially if they are hiding restaurant direct cost there. Multiply those numbers by 3, take into account floor space, and you have yourself a break-even operation. Optimistically, a profitable one. FIrst restaurant took 3 months to grow it's business. in a mall....

If these numbers were not pointing to break-even, I would have predicted the slide to continue and not invested. The fact that it did continue means.. either the market is really negative and I was unlucky.. or I am an idiot. Either way, do not trust me to change your fuel filter in your car. I could hurt you and/or myself.