I was a bit surprised the price did not hold with the PR hiring announcement, but hiring a PR company and expecting immediate results may be unrealistic. Once hired an Acct Exec must be assigned who will put together a team of media buyers, copywriters, and other creative talents. Once assembled then a plan of attack can be formulated. That plan must then be executed. I would give at least a month before any results can be measured, longer for bigger things.
I bet the Q team is very busy schmoozing down in NO. Hopefully we hear some immediate news but real deals will be forthcoming after the show and all parties can digest what has transpired this week. I am sitting long on this.
JMHO
Walrus