EX-heres all the recent interview results and some Basic DD all in one for you to link to in the ibox.
ERUC share structure from pinksheets today. Estimated Market Cap 926,984 as of Jun 17, 2008 Outstanding Shares 2,029,982,369 as of Jun 18, 2008 Authorized Shares 2,500,000,000 as of Jun 2, 2008 Float 891,587,759 as of Jun 2, 2008
ER Urgent Care Marketing Plan
1. Patients Traffic Increase @ Centers
a. Advertise (Phase I – Direct Marketing) i. Yellow Pages 1. Aventura 2. Miami beach 3. South Dade ii. local newspapers (maybe some coupons?) 1. Community Newspapers (Aventura/kendall/south Miami/The Digest/etc…) 2. North Miami Beach Times 3. Sun Times 4. Miami Sun Post 5. Sun Sentinel 6. Miami Herald 7. New Times iii. Outdoor 1. Walking Ads (at ER’s and Hospitals) 2. Bus Bench Ads 3. Transit Stations iv. Fax Campaign/direct mail 1. to PCP’s 2. Large Employers
b. Word of Mouth i. PCP’s Door to door ii. Large Employers – speak to employees iii. Networking – tell friends and families iv. Networking – Chamber of Commerce
c. Customer Service i. Continued interest in patients ii. Follow up, how was your visit calls iii. Thank you for visiting letters/emails iv. Send info on services (scopes of services)
d. Advertising (Phase II – Increase Brand name recognition) i. Television – 1. Local stations (Channels 4,6,7,10, 33, 39) 2. Spanish Stations (Telemundo and Univision) 3. Cable ii. Magazines 1. Local magazines (i.e. Ocean Drive, Las Olas, Lincoln Road, Florida International, Florida Trend 2. Industry publications iii. Outdoor 1. Billboard 2. Taxi 3. Buses 4. More Transit Stations 5. Balloon iv. Movie Theater Screens 1. AMC 2. Regal Cinemas 3. Movie Co. v. Sports Teams 1. Heat 2. Dolphins 3. Marlins 4. Panthers ??? vi. Radio 1. Y-100 2. Zeta 3. Big 106 4. The Beat 5. 101.5 6. 97.3 7. Spanish Stations vii. Theme Parks and Special (i.e. coupons on back of ticket stubs) 1. Parrot Jungle 2. Metro Zoo 3. Seaquarium
In response to the ERUC website needing updating, they have stated they are talking to them now they should start this week.
One of the curiosities I had was about the Texas expansion referred to in the june 10 press release.
I was curious what they meant when they released the fact they were looking at more than one location.
Apparently what DR. Yabarra has said is they are talking about potentially three locations.
I had also asked, what if any, other states is the company considering expanding into?
Response:
We wish to expand in Florida and Texas. New states are constantly being considered but must due extensive due diligence, regarding healthcare laws as to physician ownership, insurance re-imbursements etc.
Does the company still stand behind their press released commitment, for no reverse split*in 2008?
Response: yes
Is the company pursuing any current or future*convertible financing?
Response: no
What if any, other forms of funding is the company currently considering?
Response:
None at this time.
We are talking to some funds that wish to partner with us in the expansion.
What forms of advertising for potential new locations are underway or under consideration?
Response:
Only within healthcare organizations.
Could we get a list of trade shows the company attends?
We do not attend franchise trade shows. Healthcare cannot be franchised nor should it be treated in the same manner as a Subway.
Does the company engage in any sort of advertising? If so, what types? I.e.: medical publications for new locations and or public advertising for new clients to centers.
Response:
Ads for the centers appear on cable TV regularly, Newspaper, direct mail, Health Fairs. Referrals from the insurance companies and the largest is physician referrals.
Do you have any material detailing the data on the costs vs. conventional care for the clients visiting the centers?
Response:
Our basic visit costs $125.00 if you have no insurance. If you have insurance it varies depending on your policy.
In most cases the co-pay may be as low as $50.00 v.s and emergency room co-pay that could be $250.00 or higher depending on deductibles.
The average hospital emergency room visit is $1,200, plus costs billed separately by doc's.
Is there any information we may have showing the details a franchisee receives when they inquire? (other than what is on the website)
Response:
Once we verify validity the prospect receives a general package of information. We do get a lot of information seekers that just want to steal or business plan.
Does the company demand competitive pay covenants for it's employees at the centers, or is that dependant on the franchise owner?
Response:
Healthcare has standard pay depending on area and education and certifications.
What is the status of the announced share buyback, is this happening?
Response: Yes it is ongoing.
Currently, who are the officers/directors for the company? May we get biographies?
Response:
You can find it in the SB-2. And will also appear in the disclosure statement.
What is the status of ERUC's disclosure statement.
Response:
Currently the attorney is handling that, and he will post it to pinksheets as soon as possible.
Will ERUC be pursuing pinksheets reporting status?
Response: This is precisely why we are taking these steps, yes.
Should I then assume, uplisting to a higher exchange, might be in the plans in the future.
Response:
Yes if it seems appropriate, we have talked about the Nasdaq, first things first, let's get to PS reporting status.
Approximately how long from start to finish , once signed, does a new location build out take?
Response:
Varies widely on circumstances. Impossible to answer.
What's going on with paragon, are they history, are they still a shareholder?
Response: That arrangement was cancelled, it simply put was not in the best interests of the company or the shareholders.
On average, how many doctor's staff each center?
Response:
1-5, including physicians and pa's.
ER Urgent Care Centers Provides Letter to Shareholders Thursday June 19, 9:10 am ET
MIAMI, FL--(MARKET WIRE)--Jun 19, 2008 -- ER Urgent Care Centers (Other OTC:ERUC.PK - News) - Mark Solomon, Esq., ERUC President, would like to take the opportunity to reflect on a number of ongoing questions from our shareholders. The first and most important question is regarding a reverse. He reported that the ERUC Board of Directors has made a definite commitment that there will be no reverse in the foreseeable future, dispelling any rumors to the contrary. The company presently has 2,029,982,369 shares of common stock outstanding as of June 15, 2008.
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A number of shareholders have discussed our growth and how it has not been sufficiently recognized. In 2004 ERUC had revenues of $630,089.00; in 2005 the revenues rose to $1,404,229.00 more than double. In 2006 revenues reached $2,300,007.00; in 2007 revenues were $2,698,326.00. In the category of total assets in 2004 ERUC had $269,425.00 and rose to $966,500.00 in 2005. In 2006 total assets reached $2,856,855.00 and in 2007 they rose to $3,917,065.00. Mr. Solomon added that the company's patient population has experienced steady growth, but the collections often slowed by the machinations of insurance carriers, whose specialty seems to be to delay payments. Mr. Solomon concluded the company will be updating its Pink Sheet disclosure by the end of the week and that it has retained new Securities counsel, Frohling Associates, LLC of Newark and Jersey City, New Jersey. Mr. Frohling is a former member of the General Counsel staff of the SEC and has been a specialist in the securities field for over forty years. We hope to continue fruitful dialog with our shareholders so we may continue to build ERUC as a leader in healthcare. ------------------------------------------- ER Urgent Care Centers Announces the Posting of Its Disclosure Statement
Last update: 9:01 a.m. EDT June 20, 2008
MIAMI, FL, Jun 20, 2008 (MARKET WIRE via COMTEX) -- ER Urgent Care Centers (PINKSHEETS: ERUC) ERUC is proud to announce that John Forhling, Esq., SEC counsel for the company, has posted the ERUC Disclosure Statement, first quarter financials as well as the Attorney letter on Pink Sheets. ERUC has worked diligently to be fully disclosed and transparent and will soon show on Pink Sheets as PS status or current information. "We continue to strive to better our lines of communication and build shareholder confidence," said Mark Solomon, Esq., ERUC President.
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