Replies to post #144403 on NeoMedia Technologies, Inc (NEOM)

[NeomRocket]

massive "if only"...

[Personalizit]

Thanks smoke. eom

[Drmyke3]

what is a "big vendor" ?
tia
Dr. Mike

[yellowjacket]

Nokia buys Scanbuy? YJ.

[JPetroInc]

Mobile barcodes explained at OMA World bar

by: Admin Thursday, December 13th, 2007

by Tony Dennis

http://www.gomonews.com/mobile-barcodes-explained-at-oma-world-bar/

A chance encounter at the OMA World cocktail party last night has helped me enormously in trying to fathom exactly was is going on the UK – as opposed to Japan –
with 2D and 3D barcodes.

I ran into Dr Frank Muller from Gavitec who then introduced me to Torulf Jernstrom from Nokia. Both are experts on this subject. The barcode’s potential is self-evident.
For example, a barcode can contain a complex mobile internet URL that can easily be read with a cameraphone. And, voilà, you have thousands of mobile phones surfing to the same site.

Unfortunately, after ignoring barcodes for years, UK publishers have suddenly woken up to their potential. In the space of about two weeks we’ve seen Kerrang! UK – the rock magazine – publish codes compatible with the Kaywa reader. That was followed very swiftly by the Sun and its eight page ‘Mobile Mania’ pull-out which I covered here. Today – I’m reliably informed – the free London lads magazine – Shortlist - used the codes too. The last two use a reader supplier by I-nigma but ultimately all three are based on technology supplied by 3G Vision. Add to this the fact there’s a barcode reader sitting inside my Nokia N95 by default. And the problem is? They don’t all work together properly. For example, the Nokia reader doesn’t quite read the .vcf (business card) format used by a rival implementation. Yet they all claim to be QR codes. This is where Muller and Jernstrom helped me
out. There’s two basic types. The ‘direct’ version attempts to build all the data you need into the code itself.

The ‘indirect’ style code, resolves a unique number and points the mobile phone to the right URL. Chaos can ensue when three different suppliers of indirect codes utilise the exact same number inside the barcode. Which is where the OMI (Optical Message Interchange) comes in. The OMI will be to an Optical
Message Service (OMS) what an SMSC is to SMS. It just so
happens that Gavitec is developing an OMI which it is hoping will become a de facto standard.

More on mobile barcodes from me later.

[JPetroInc]

Related News #3 - Telefonica Goes Barcode Crazy

Tuesday, October 9th, 2007

Telefonica Opens Her Door for Nokia

http://www.gomonews.com/telefonica-opens-her-door-for-nokia/

Rating: first JumpTap then Yahoo! now Ovi?

http://www.ovi.com/ovi/app/ovi/web/index/

Well. This doesn’t tell us much apart from the fact that Telefonica is testing all forms of water in the mobile space. Its signed up for JT’s white label search. Then one week later Y!’s oneSearch and now Ovi will be the third door of the mobile Internet.

From the press release:

Julio Linares, General Manager for Coordination, Business Development and Synergies, Telefónica S.A. said, “We want to provide our customers with an unparalleled mobile experience and by working with partners like Nokia, we can ensure that they have access to the best in Internet services. Our customers can take advantage of Telefónica’s high quality mobile broadband network to access both Telefónica and Nokia services, as well as other third-party applications, and I’m confident that this will drive a dramatic increase in user uptake of these new services over the coming years.”

“We’re extremely excited about this collaboration as I believe it can pave the way for a new way of working throughout our industry. Ease of use has always been at heart of Nokia devices and this collaboration is an important step in creating the same experience for Internet services,” said Anssi Vanjoki, Executive Vice President and General Manager Nokia Multimedia. “Nokia devices and services are based on open standards, which makes it easy for us to work with forward thinking operators such as Telefónica to provide consumers with choice regarding which Internet services they want to access from their mobile device.”

What we think?

Telefonica is basically being everyone’s best friend and saying yes to it all in an attempt to be data queen. This isn’t a win for Nokia – it Telefonica’s choice first strategy that means that anyone with a data strategy should know on its door.