Please tell me... all by itself, how will information stop the NSS?
And who is it more important to impress? "The Market"? or "The industry? (Clue: who is ultimately going to bring the biggest ROI?)
Find someone within the industry. Someone who has oil & gas operations in SE Kansas (I'm not talking about the guy out on the rig... I'm talking the guy in whatever company who's been in the oil business since Methusela was a kid...) and have them go over Hemi's PRs just since the beginning of this year, and have them explain to you what THEY see... let them tell you how much information there is available on what Hemi is doing (if they're in or near Woodson, it's a sure bet they already know aaaalll about it).
I'd be willing to bet they'd be telling you about all sorts of things that never occurred to you (except for your O&G stocks, probably no reason why they would occur to you) and I'll bet they'd open your eyes to all sorts of valuable perspective on why the information is good.... and "enough". Maybe the PRs don't have exact numbers... but there is definitely "hard information" there.
Maybe not what YOU want, but plenty there for the intended audience.