Huge is an understatement....could become one of the most talked about and ordered drink in Ameica....both of them...the cognac and the sparkling vodka....wait till you hear the names....you'll have heart palpatations LOL A year ago I didn't even know Dr DRE....but after I have done so much research on him I beleive this guy could come out with new type of ice cubes and it would sell millions.