I would hope that most of us would prefer the stock price to go up and stay up for longer than a month. The company has proven growth in the media and advertising section, and hopefully the TV Entertainment section will start making a profit someday not too distant. I think some of their other plans, like the coupon site, and the other currently defunct websites could prove successful in the future as well.
I think this company is still in the start-up stage in many respects, it could still be several years before we see whether their plan works or not.