I think your right, NEZ. Laidlaw's an expert at marketing. A little humble one on one with area citizens is an easy thing to do. Maybe that's the missing link that will set this back in motion. People don't care how much you know, until they know how much you care. It's the simple things in life, I guess, that matter most sometimes. Great time to do a little one on one with Henniker right in the beginning stages.