The only thing that is going to hit is reality when the next filing comes out and then we are looking at a lot of air.
Competition websites are showing higher usage including Aero which seems to indicate overall interest in performance mufflers HOWEVER, it also indicates that Aero is not making inroads into market share.
Therefor, any increase in sales will not be enough to offset overly high marketing and operational fees and margins have been dropping over the last three years.