Caught me! Still thinking Cable, rather than Market & Research!
And I also agree with your point about the pps. I know some investors sat on the sidelines, assuming there would be the typical sell-off post-split, as is typical with pennyland RS plays. But the lack of a sell-off should provide enough evidence to all that longs will not let their shares go cheaply, having played and waited this long for what promises to be a handsome payoff.