CRVR stockalert.
Columbia River Resources Inc. (OTC: CRVR) - Friday's shares rose 25% to $0.15. 40,684 shares were traded. Traxxec’s (wholly owned subsidiary of Columbia River Resources) core competencies and strengths include the development of RFID enabled packaging, the design, development and integration of systems that exploit the RFID technology within the business environment, and partnerships in the provision of associated hardware. Today, a significant thrust in RFID use is in enterprise supply chain management, improving the efficiency of inventory tracking and management. However, a threat is looming that the current growth and adoption in enterprise supply chain market will not be sustainable. A fair cost-sharing mechanism, rational motives and justified returns from RFID technology investments are the key ingredients to achieve long-term and sustainable RFID technology adoption. The following quotation is taken from Pharmaceutical and Medical Packing News, April 2005: "the day will come when RFID tags are not applied like a label, but are integrated into the material of packaging. The benefits to that is that it will cost less than sticking a label on, and that there is less risk that tags will be damaged, plus, there would be no delay in packaging line speed." With the advent of the Traxxec/Rexam RFID enabled packaging, that day has arrived.
Columbia River Resources Inc., through its wholly owned subsidiary Traxxec Ltd, is a specialist in providing packaging solutions, in particular in relation to auto-id and Radio Frequency Identification (RFID), where it holds intellectual property and considerable practical experience and knowledge. The company’s small, focused management team has considerable expertise in providing packaging solutions and developing innovative products in a variety of industries, including pharmaceuticals, where the founders have more than 20 years experience. Strong relationships have been developed in both the global pharmaceutical industry and RFID component sectors over a period of many years
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