Robert was not the CEO of Hansens. He was in charge of promotions and created a marketing scheme that is used by many of the largest beverage companies today.
Robert Rosario
Publisher, Artist Interactive
Robert Rosario is a longtime resident of Riverside, CA. The former West Coast Marketing Manager at Little Caesar's pizza was responsible for profit/loss and turnaround in all 138 stores in the L.A. market, marketing in-store promotions and grand openings. He was the recipient of the Visibility Award honoring the best promotions in the fast food industry. In addition, Roberto was National Promotional Director for Hansen's Beverage Company with responsibility for promotions, branding, advertising and special events. Roberto is recognized as the creator of the added value pack” a marketing concept now universally accepted in the beverage industry. He was responsible for the successful rollout of Hansen's smoothie and energy drinks. Presently, Roberto is founder and principal of Artists Interactive, a Riverside, CA company that owns and authors Proprietary software and digital interfaces that provide added value to CDs and DVDs. His clients include: Universal Pictures, MGM, Capitol Records, Nestle's, Publicists Advertising, DGWB Advertising, Urban Network Magazine and other major entities seeking to access the African-American and Hispanic markets in the United States.