Very astute ADCS thoughts. Spoken like a true businessman. I think though that all of the preparation that you speak of have already been mostly prepared and done which is why they have accelerated the launch to be a month earlier.
I'm guessing that ADCS will probably have more than one contest going on eventually. If marketed correctly as you have suggested, there will be way more than 1 million people willing to pay $25 for a chance at that $100,000 cash prize and the $1 million recording contract.
This will capture the American Idol audience plus the many that were not able to participate in the American Idol competitions for the variety of reasons.
I still think that many investors still do not fully understand the magnitude of what is about to transpire here.