No real advertising??? Heck ... they spent $6 million on marketing with the Nascar sponsorship!!! Or do you now agree with me that this was Hunsaker Hooey???
And what do you call the money spent of securing the services of Rusty Wallace? Depreciation??? jmo
The reason aero wasnt that big name in the muffler industry was because there was no real advertising..
No real advertising? They started "heavily" advertising with a Nascar sponsorship...a big A E R O E X H A U S T emblazened on the hood of Morgan-McClure's race cars. They still have the ASA Tour sponsorship. What do you call that?
Maybe...just maybe...
THERE IS TOO MUCH COMPETITION! That can tend to cut market share drastically...just a thought.