Blue,
Your point is a semi-valid one. What does it take to get Ford to consent to putting a video like that out on the website? Since there is not a contract in place, maybe not a lot. Ford could be dealing with hundreds of technology companies who want to be connected somehow, anyway, with the Ford name.
I'm assuming that is not the case here.
On the other hand, imagine yourself a Fortune 100 company the sells cars. How many people do you think Ford or its ad agency has on staff - dropping F-150 trucks at the top of Grand Canyon vista - and shooting video for their next 10 TV commercials?
My guess is that Ford probably has a whole in-house department that generates miles of video every month.
Why then, do you ask a company you're negotiating with to send you amateur video of "the new Ford TV"? No offense to Andy who probably shot this but this isn't B-roll footage from which they are preparing to launch a new class of vehicles. So, having a video like this prepared at Ford's request versus with Ford's approval might be two very different things.
Hey, I'd like to think best case on this as a shareholder but time has taught me not to set expectations TOO high. (Hence, only a deposit on the T-Party bus.)
Maybe Dino can answer this for us:
If Ford Motor Company wanted video of the Ford Tracked Vehicle (for what ever purpose!) why did they leave it up to Andy Gleasman to shot the footage?