I'll brush my teeth with Nestle water, but I sure won't drink that poorly filtered tap water posing as spring water.
Aquagold has no competetion in China. Nestle better be making them a substantial offer if they get into that market and want to hold it longer than Evian.
One thing about marketing in the US that Aquagold needs to know. In the US you can have a mediocre product as long as you have great marketing. A lot of waters are sold under "private label" ie Publix Brand, Costco's Kirkland Brand etc. There is also a high end market ie Fiji and Evian. If Aquagold's premium product is eqivalent to Fiji and or Evian they can attack both the high end and the mediocre market with the lower end product they plan on developing. No water company currently caters to both so Aquagold has a unique opportunity to do that.
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