johnny, Shares outstanding X share price = market cap. yaacov stated he would not sell for less than 50 million and 10X current cap is only 32.5 million. Based on sales which appear to be growing at a very good pace now, I think 30 million is fair. Many companies have no sales and are valued at 200 million or more. ACRO a competitor was valued at 120 million last year and they only have one kit and no reported sales. Bico was valued at over 1 billion dollars for a while and their diabetes diasensor didn't even work.