Speaking of hints from Eric... reposted e-mail about NYC Advertising:
E-mail from Eric about the morning PR
Hello Mr. XXXX,
Thank you for your suggestion about HGTV Green Home. Yes, HGTV has many good touch points for Winning Brands products. A few of the positive aspects of beginning with Color Splash include its sponsorship by Home Depot for possible future tie-ins, “affordable” (in the sense that the word can be used for any form of TV advertising), flexibility for schedule changes, specific focus to painting (and thereby to the clean-ups that ensue), and other factors.
We approach things gradually to learn while the stakes are low and will evaluate how to optimize our connection to HGTV over time. Your feedback is a part of that process, so the time you have taken to share it is appreciated!
Sincerely,
Eric Lehner, CEO
Winning Brands Corporation
www.WinningBrands.ca