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03/24/08 8:03 PM

#245 RE: reuvenreuveny #244

Red Rock Pictures Announces Theatrical Release of ''National Lampoon's Bagboy''




Red Rock Pictures Holdings, Inc. (OTCBB:RRPH.OB) is proud to announce that its first financed and co-produced feature film, “National Lampoon’s Bagboy,” opened in theaters last week, and will roll into additional theaters over the next two weeks. This is the first Red Rock and National Lampoon co-production, as part of a series of films the companies are working together to bring to market. From the company who brought us the dysfunctional Griswold’s in the “National Lampoon’s Vacation” series and introduced the zany up-and-coming cast from “National Lampoon’s Animal House,” comes this offbeat tale of a young grocery clerk with aspirations to win the World Bagging Championship competition.

Starring Dennis Farina (Saving Private Ryan, Get Shorty), Brooke Shields (NBC’s upcoming Lipstick Jungle, The Blue Lagoon, "Suddenly Susan"), Marika Domynczyk (“Brothers & Sisters”), and teen heartthrobs, Paul Campbell (“Battlestar Galactica”), Robert Hoffman (Step Up 2; “Nick Cannon Presents: Wild 'N Out" and She’s the Man), Wesley Jonathan (“What I Like About You”) and Nick Lashaway (The 40 Year Old Virgin), “National Lampoon’s Bagboy” hits the road and goes deep inside the world of competitive grocery store bagging to expose the blood, sweat and tears that go into making a dream a reality. Viewers will cry with laughter as the picture takes the concept of “check out” to a whole new level, teaching us how to sack up and go for it! The trailer is available for viewing at www.bagboythemovie.com and www.nationallampoon.com.

Directed by Mort Nathan (co-writer of Kingpin, writer/director of Boat Trip, director of Van Wilder: The Rise of Taj), “National Lampoon’s Bagboy” was written by Reed Buccholz and Nathan, based on a story from Buccholz. Produced in association with National Lampoon, Inc., Conundrum Entertainment, and Goodsurf Productions, the picture was produced by Jefferson Richard, Rob Moran, Zen Gesner, Bruce Long, and Barry Layne.

“National Lampoon’s Bagboy” is being supported throughout its theatrical release and subsequent home entertainment release with significant media and marketing programs.

SYNOPSIS “National Lampoon’s Bagboy” stars Phil (Paul Campbell), a lowly grocery clerk with an extra-ordinary skill for bagging. Virtually unknown in the shadowy world of competitive, professional bagging, he turns out to be a prodigy who catches the eye of former pro circuit bagger turned local grocery store owner. Marty, (Dennis Farina) takes the naïve and sheltered bag boy under his wing and into the World Bagging Competition. Going from local grocery store bagger to the world champ will not be an easy task, but the with help of a beautiful co-worker with an anger management problem named Bambi (Marika Domynczyk), a desperate housewife (Brooke Shields), a worthy opponent, and a crew of best friends with hilarious goals of their own, Phil shows he’s got the hands to beat the reigning champ and get his house in order along the way! About Red Rock Pictures Holdings, Inc.

Red Rock Pictures, (OTCBB:RRPH), (www.redrockpics.com) finances and co-produces feature films and entertainment for all media. Dedicated to truly partnering with the creative community - from up-and-coming writers, directors and producers to experienced hands in film, television and digital media - Red Rock Pictures is built on its commitment to creative entertainment, finance and innovation. Red Rock Pictures' management team has been involved in over 50 feature length films, with an outstanding proven track record that has generated over a billion dollars in the U.S. domestic box office and home entertainment industry.

With the addition of Studio Store Direct, the company will also operate as a traditional infomercial production and distribution company. Studio Store Direct has developed a patent pending process for embedding direct response programs directly onto motion picture DVD’s. Viewers can access virtual “QVC like” stores, offering related merchandise for purchase with the simple click of a mouse or by dialing an 800 number. The company’s model provides a turnkey new revenue solution for major Hollywood studios and independent distributors. According to the Electronic Retailing Association (ERA), the direct response television industry accounts for more than 150 billion dollars in annual revenue.



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