Med.rare: Here...
But first a clarification. My question to RP was about APS' interest in the cruise ship/hotel/hospital use of the DigEplayer since it was my understanding that APS only did planes.
"I just ran the question by Robert. His response was that outside of Alaska Airlines, each DigEplayer application is a seperate negotiation. APS is the preferred vendor for the airline application but is not exclusive. Sharing arrangement is also dictated by who brings the deal to the table.
As far as non-airline applications, the same rules apply. It is certainly easier for other entities (APS for example) to market the video player and leave e.Digital do what they do best. It would also require another entity to service the equipment since Rockwell is limited to the airline industry.
Other items: F-10 issue will be resolved shortly. Either way, F-10's position must be in writing and e.Digital will get paid. Resolved does not mean yes or no. Deal could go either (way).
Gateway's relationship with E-machines should be a positive. It will significantly open up the marketing channels and put product on retailer's shelves.. This, in conjunction with the Microsoft music download service, should give a nice boost to player sales.
Still, it will be dwarfed by the video application. As far as consumer video applications...this is contingent upon the ability for content to leave the 7 inch player for viewing on your $10,000 plasma screen at home. The movie industry is not yet ready to make that leap. DRM is the key."
I might add that the change in management in my view is a major plus for the APS/EDIG relationship. Whether by choice or quiet reluctance Boyer has shown himself to be a wise businessman. He has acknowledged the limits of his capabilities and supplemented his expertise with a skilled and well connected leader.
I still believe everything will play out nicely this year as the revenue stream FINALLY begins to ramp up.
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