Simply brilliant narrative by CH
This guy most definitely gets it! CH is clear, he is connected and he is pushing the outside edge of the envelope for building out a global PWC ecosystem. This narrative is a concise, informative and pragmatic depiction of the PWC space under todays present 'hardship' circumstances, all of which simply do not have to exist.
Out of all the references drawn, I was really jazzed to see CH mention 2d barcode technology as a 'pull' technology, synonymous with secure, permission based and most importantly, revenue producing results throughtout the entire ecosystem. This is extremely important for the Brands to undertsnad with regard to their apprehension of possibly disenfranchising or 'turning off' their loyal customer base.
One high point was specifically made with reference to standardization, integration and partnership alliances necessary to foster and overcome the current state of fragmentation throughout the ecosystem. This fragmentation is not evident in Japan, where NTT DoCoMo implemented integrated systems to ensure a unified barcode OS platform, both from a carrier base as well as an OEM embedment perspective.
Also great to see was CH's direct reference to GOOG's AdWord/AdSense (think NYT's Blue Diamond barcode add) which will be mobile based this year by way of ZXing. GOOG can achieve a 5x more prolific use of AdWord/AdSense via 2d mobile applications than by PC based applications. Even more compelling is CH's reference made to back-office integration and its correlation to a resoultion server, as I've always contended that GOOG will evetually wind up employing indirect methodologies.
Not that there hasn't been public addresses prior by CH, but I believe we've all waited quite literally months to hear the kind of message that CH put out today and the reinforcement of just how huge this entire space will become under the right set of circumstances, e.g. standarization, integration and ultimate partnership agreements...as the sum is always greater than its parts.
All the Best, JP
"Building a strong mobile presence doesn’t have to take hard work. Just the right partner..."