Great write up by Bena!
"The way forward is and has to be standardisation"
"There are just too many competing, proprietary technologies all striving to do the same thing, thereby causing great confusion and preventing the creation of a mass market. Shotcodes, semacodes, QR codes, data matrix et al have all been jostling for position. NeoMedia, owner of 30 mobile barcode patents, for a while tried to force the world outside Japan to accept its qode technology as the de facto standard, backed up by law suits, but ultimately had to acknowledge that its approach was doomed to failure and has now become poacher turned gamekeeper, preaching open standards and co-operation."
"It also looks like the legal wrangle between Scanbuy and NeoMedia will recommence, as the two were unable to reach agreement in the out-of-court recess they requested,"
William Hoffman, MY only request, make an example out of Scanbuy, AND, take Scanbuy's investors and make them ours!