SHRN News, Thanks timespastagain....Shelron Group Launches 'ActivShopper' Tuesday March 23, 6:30 am ET This Revolutionary Software Will Change the Way Consumers Shop on the Internet
NEW YORK--(BUSINESS WIRE)--March 23, 2004-- The Shelron Group, Inc. (OTCBB:SHRN - News), announced that it has acquired and is developing a revolutionary e-commerce engine, called "ActivShopper" and is releasing the free beta version. ActivShopper is a free software download that automatically scans, locates and compares prices for an item that a consumer selects at an e-commerce site. Once the item is selected, ActivShopper finds the lowest price for that item. In other words, if it is less expensive elsewhere, ActivShopper will find it. The ActivShopper browser sits under the toolbar, letting the consumer search the Internet, without interfering.
ActivShopper eliminates browsing comparative shopping sites and trying to understand complex comparison tables. No more jumping from site to site in order to find the best prices. You get the best prices on your browser... instantly!
"Our development and marketing teams are excited about this monumental technological development," stated Shelron's CEO, Eliron Yaron. "It represents a great opportunity to offer significant value to our customers, increase revenues for vendors, revolutionize on-line shopping, and significantly benefits our shareholders."
"The value of this technology is huge and will be a catalyst for further Shelron innovations and long-term growth. According to the U.S. Census Bureau, total e-commerce sales for 2003 were estimated at $54.9 billion, an increase of 26.3 percent from 2002. With cost savings on the mind of most consumers, we know we are bringing the right technology to market at a very appropriate time," Yaron concluded.
Shelron will be paid through agreements with on-line vendors. Revenue options include: "cost per click" advertising, where an advertiser only pays when a visitor clicks through an ad on a vendor's site and onto the advertiser's web site; "cost per acquisition" advertising, where an advertiser gets paid every time a subscriber makes an actual purchase or acquisition; and in special cases, Shelron will make commission agreements with vendors moving large volumes. The final version of ActivShopper will be available later this year. More information will be available via form 8-K with the Securities Exchange Commission.
About Shelron Group, Inc.
Shelron Group, Inc., creates business intelligence (BI) software and E-business marketing solutions and products. The Company's stock is publicly traded and quoted on the OTC Bulletin Board under the symbol SHRN. Further information is available on the Company's website at www.shelrongroup.com.
Safe Harbor Statement
This press release contains forward-looking statements that involve risks and uncertainties. Shelron Group's actual results could differ materially from those discussed in such forward-looking statements based on a variety of factors. Other risks are reflected in Shelron Group's filings with the Securities and Exchange Commission.
-------------------------------------------------------------------------------- Contact: Shelron Group, Inc. Cynthia De Monte, 212-605-0525 cdemonte@demonte.com www.shelrongroup.com