BMW has used Semacode technology. This following picture is a Qr code. What mobile barcode scanning company is working with Agentur Interone Worldwide?
MINI Frühjahrskampagne 2008: Anzeige fotografieren und mehr erfahren! 06.02.2008
Google Translate: MINI Spring Campaign 2008: display photographs and more!
In the spring 2008 campaign MINI informed, inter alia, the low consumption values of the MINI Cooper D - via mobile camera
Munich. "The drink nothing, which has yet to go." At 3.9 l/100km offers the MINI Cooper D Gokart pure feeling with low consumption. What at first glance like a typical MINI display in the style looks, it has in it. In a corner of the print display is a black-and-white square, the so-called "Quick Response Code (QR code)." QR codes combine the offline world with the online world. Everything about this connection it needs is a camera phone and the necessary software to the two-dimensional code to scan. The necessary software is reading on current phones mostly free preinstalled or can be requested via SMS. This code is hidden to the address specifically to the use of mobile phone-based MINI-site, the customer next to the product information for consumption and CO2 emissions "MINI technique Encyclopaedia", as well as downloads for mobile (TV spots, wallpapers, ring tones).
The MINI spring campaign 08
MINI print ad with QR code - MINI marketing campaign spring 2008, the ad with the QR code is part of the broad-based print campaign, all three MINI models applies: the Hatch, the Clubman and the Convertible. The motives are all 1 / 1 pages with a beauty shot of each model and a crunchy Headline MINI in a typical way.
Four new TV spots
In the fall of 2007 achieved the MINI TV spots "One of these things" with the "something other communications" very high level of attention.
The four new TV spots Pinball, Clubmanitis, Etch-a-Sketch and the tape deck will be entitled to this type of communication back and give justice to the MINI Spring Campaign additional impetus. All four spots highlight the uniqueness of the design, concept vehicle and go-kart Feelings of MINI Clubman.
Online Special "THE OTHER MOVEMENT"
Limited color choice compliant door concepts, routes without curves, on the other hand, leans "THE OTHER MOVEMENT". The goal: individualism and driving fun on the street. The online special offers entertainment, information and elaborate visuals of the new MINI Clubman. In a virtual world with underground atmosphere can own MINI Clubman in secret workshops will be compiled and you learn all about the technology, asymmetry and special features of the vehicle. A town plan serves as a user guide and shows the individuality of the different stations. Thus, for example, can be personalized with your own portrait posters. A cooperation with spreadshirt.com to his individual poster on T-shirts, cups, etc. to print follows.
ALL 4 ONE - ALL IN ONE
The sales-Communications focuses on the leasing activities of German Trade Organization MINI Smile. Various advertising media, such as posters, promotional cards, bookmarks etc. complete national radio campaign with the slogan "ONE ALL 4 - ALL IN ONE".
The agencies
Responsible for the implementation of MINI print and radio campaign is the agency plantation, Berlin. The online was adopted by the Special Agency Interone Worldwide in Munich achieved. The TV spots were from the production company Butler, Shine, Stern & Partners, Sausalito, rotated. For the implementation of the campaign in the area of trade marketing agency Yellow Germany, in Munich.
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