the product usage is varied however just think wherever a need is for lossless compressed videoo. how about the major movie studios wanting to orserve their masters in archive what about movie production wanting to have instant access to dailies that can be transmitted and edited inhours vs days
yhe production cost cutting is staggering. or how about every digital still and nideo manufacture having OEM access to high res codec
just some ideas not to mention anyinernet sites that may deal in downkoading vids