Rupert, AMD did not invent the integrated memory controller. CPU vendors have been making chips with this for years. It has definite pros and cons, and for Intel to adopt this, I would expect them to add features necessary to make the implementation more flexible. Perhaps an off-chip low latency hub that can be exchanged to support newer DRAM technologies so that the CPU doesn't need to be redesigned with each new iteration. This solution would add only a few nanoseconds over AMD's approach, but it will still be far less latency than Intel's current approach. It would also be far more flexible.