ALMI, I am glad they released the "dragon mine begin in April" PR before the fluff bicycle one.
I can understand if they wanted to advertise to sell "ATLAS Bicycles" - I doubt the general public will stand in line to buy clay, lol. I would be surprised if this PR gets the word out to future potential investors - unless they ride down Wall St.
But, if the company gets good media coverage out of it, I guess that could be a positive.