A "PR blitz" is usually 3 or 4 news events in one month. While I did not read them until now there were 3. I guessed the news was there because of the run I saw in the chart.
Most all runs over a month, have 3 or 4 timed news releases within the run. This one did as I guessed. (1 PR & 2 8k's)
And now that I read them, I see funding and share restructuring. Two subjects I always post about happening which confirms to me an insider PR hype play.
The point being, for a run in price big guys have just loaded up with a large amount of stock at the low price before the run. And then you see the run which the big guys take their first profits in.