truth is, nobody cares if a company is a scam unless they lose money trading it. most hypesters know full well they're pushing a POS, most traders know, deep down, it's a POS, but nobody cares. it's understood.
if you want to people to notice, don't yell, trade. if you really do know the company inside out you should be able to make a mint buying before, selling/shorting after hype, financing, etc etc etc. and that is the best way to get people to listen.