CRVV wow bud just read this "funded by the pharmesutical industry" = inportnant profitable biz i would think if the industry is willing to fund what theyve got. ALSO traxxec plans to recieve 10 mil in rev!
Columbia River Resources Acquires Pharma RFID Developer
Columbia River Resources announced last week that it has acquired Traxxec, a U.K. company funded by the pharmaceutical industry and incorporated specifically to test RFID chips embedded into pill bottles. According to Columbia River Resources, the buyout will complement Medify Solutions, a division of Columbia River Resources that provides a suite of secure remote access products for health-care delivery and patient management using integrated wireless and Web-based technologies. Traxxec, which owns patented RFID technology, partnered with consumer-packaging giant Rexam in January 2007, to develop a tracking and anticounterfeiting system enabling users to read and write information—such as batch releases, dates, product information and operational details—onto RFID chips embedded into pharmaceutical bottles. As a result, Rexam entered into a 15-year licensing agreement with Traxxec, which also has commercial arrangements with Assa Abloy Identification Technologies, a Switzerland-based supplier of packaged RFID component parts, and with Telsonic Ultrasonics, a developer of ultrasonic equipment. Financial terms of the deal have not been disclosed, though Traxxec expects to achieve royalty revenues of $10 million dollars in the next two years, according to Columbia River Resources. Other companies are also developing RFID-embedded pharmaceutical bottles, including Owens-Illinois, which demonstrated plastic pharmaceuticals bottles with EPC Gen 2 RFID inlays embedded directly into the base of the containers more than a year ago (see O-I Embeds Tags in Bottoms of Drug Bottles, Improving Read Rates).
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