You are on point. You didn't see people knocking down Steve Jobs garage door to throw money at him until Apple products were well under way.
I watched the NBC nightly news and I didn't see Spooz mentioned anywhere. Just having fun of course, but this is a stealth play until the products start rolling out commercially.
A complete explanation of the 141 share structure will clear things up somewhat. When the fog dissipates and the price of 141 settles in, the value of that contribution will make the picture a lot clearer.