If you would knew anything about this company you would know that our demographic isn't Nascar fans, it is high income thrill seeker types and last time I checked there were millions of them to draw on here in the US. I was able to go down to Talledega just a few weeks ago with a group of friends. We fall into the category above. It was the most fun we have ever had, and it actually made me a Nascar fan.
You think the credit crunch has any effect on me and other sound business owners/entrepreuners..give me break.
Sales will ramp big time in 2008. I know enough people that I can make that happen myself through word of mouth...
I am NASCAR agnostic. I don't watch it or attend it. But driving one was insanely exciting. Hitting the bank turn at 177mph was unforgettable. And it was standing room only. DJRT was sold out for the day and every lap they could run that day at Talladega was spoken for by the crowd of regular folk who had come to have the same experience.
I won't speculate on the future of the Nascar fan base. I will speculate on the raw fact that the customers come to the race track and pay their hard cold cash to get in the cars themselves. I was there. I saw it. DJRT runs a smooth operation and the customers leave with big grins on their faces and tell their friends and family and workmates they've gotta try it.
Your window on the poverty of a particular region may simply be irrelevant. Don't let your bias against Nascar cloud your ability to see the business clearly.
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