Oh, I don't know, I think they have plenty to be proud of, already. I know I'd be proud to have my products entering the mainstream, marketed and sold by Beckman Coulter along with Beckman Coulter's equipment (essentially as a package to help sell their equipment, that's really saying something!) And DNA Direct, that also brings them into the ancestry testing mainstream; they are considerably above the competition in ancestry testing, and it's starting to get noticed. The best is yet to come, and the planned pharma spinoff could also be extremely lucrative. That's my interpretation of the publicly available information.
Please, don't panic, folks. That's what the bashers want you to do.