Snow...I don't think any of us know exactly how this is going to happen, but my guess is that EFGO is buying a 10% stake in Good Life through their cash, cash equivolents and preferred and common stock. Right now the value of the o/s commons is about $3.3MM. Good Life will receive all of EFGO's technology and access to their relationships as well as their employees. I don't think there will be a lot of changes at EFGO (from an employee's percpective) except the name change. Good Life will be able to install and profit from EFGO's micro lending capabilities and add it to their franchise model. That means EFGO services will be placed in 1600 locations in the very near future.
The real question is, what will we as common shareholders receive in this deal?
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