Great find. Big write up.
Innovative marketing of the opportunities technical Background on the fair supplied the Gavitec AG - mobile digit, an enterprise of the American NeoMedia Technologies. The technical background RK the fair provided the Gavitec AG mobile digit, A company OF American NeoMedia Technologies. As one the outrider in this area develops Gavitec - mobile digit already since 1997 equipments and software for mobile marketing, mobile paying procedures, mobiles Ticketing and Couponing. As one OF the pioneers 1997 equipment and software since into this field Gavitec mobile digit for mobile marketing, mobile payment, mobile ticketing and couponing. Their customer uses these solutions also, in order to offer with two-dimensional codes on posters or Citylights their potential target group increase in value. Their customers acres using thesis solutions tons work with two dimensionally code on poster or town center Lights whose potential target group added VALUE ton more offer. These graphic codes can be read by the mobile telephone users by means of commercial Kamera-mobile phone by a simple software installation. Thesis graphical code May provided by the mobile phone users via standard camera phones through A simple software installation READ. The mobile phone-user without further navigation expenditure is supplied by bare Anvisieren with the camera optics with various offers such as coupons, detail information, Trailern, fig. etc.. By mere aim with the camera optics, the cell phone user without navigation EFF place with various offers, look for as coupons, detailed information, trailers, pictures, etc. of supplies. For printed advertising messages that means not only an often missed auxiliary use, but above all an immediate possibility for the feedback and interaction on the print medium. For of printed advertising messages is emergency only added VALUE often on MISSINGS, but above all on opportunity for immediate feedback and interaction on the print medium. The fact that technologies have like these codes future potential proves also the establishment mobile of the code Consortiums (MC2). The fact that technologies like thesis code have future potential, as evidenced by the formation OF the mobile code Consortium (MC2). Members are considerable enterprises such as HEWLETT PACKARD, Nokia and the German Telekom. Members include wave known companies look for as HEWLETT PACKARD, Nokia and the German Telekom. One of the establishment enterprises of the MC2 is also the Gavitec AG - mobile digit. One OF the founding companies OF the MC2 is the Gavitec AG mobile digit. Thomas Hinterleithner, Countrymanager of Gavitec Austria: "the 2-d-Codes provided by Gavitec has so much potential, because they can be so simply printed in the production process that them not only an innovative and a process-safe, but also a economical marketing solution to represent. Where the small codes can be always attached, the users can abfotografieren of Kamera-mobile phone the code and receive within shortest time arbitrary contents without only one depressing the key on the mobile phone. We speak here of an identification machine, which makes toilsome looking for redundant always, where the appropriate object roofridge of the Life is linked over a 2-d-Code with the virtual world of the Internets." Thomas Hinterleithner, Country manager OF Gavitec Austria: "The Gavitec created 2-d-Codes have so much potential, because they acres into the production process so simple CAN printed that it is emergency only to innovative and reliable, but thus A cost effective marketing solution. Wherever the small codes affixed, lets users OF camera phones the code abfotografieren and within the shortest possible time without any CONTENTS OF A single key presses on the phone. incoming goods of acres talking here about A find - more maker, the laborious search always there unnecessary, where the object OF the roofridge Life on A 2-d-Code with the virtual world OF the InterNet is link OD "the entire Direct and mobile marketing gets by such applications a new weighting in marketing-mixes. The totally direct and mobile marketing applications GET through look for A new weighting into the marketing mix. "these applications represent MISSING left between the material and the virtual world of the Internets", so Hinterleithner. "thesis applications provide the MISSINGS left the material and the virtual world OF the InterNet," he Hinterleithner between. Besides the desired target group lets itself be determined for the first time hair sharp and reached practically without streuverluste. Moreover, the desired target group roofridge determine very precise and virtually without scattering losses. The obtained Response can be measured quasi in real time: Automatic one dataadjusts over GPRS seizes the actions of the receivers and guarantees that each code and/or everyone can be redeemed each coupon also only by its holder in due course and not doubly. The response CAN achieved in quasi real-time measurement: AUTOMATIC dataadjusts over GPRS more cover the of act ion OF the receiver and make sure that each and every ticket code/each checks only by its rightful owners and emergency duplicate CAN redeemed. With to low Response a direct and purposeful Gegensteuern is possible. With too low Response is A direct and targeted countermeasures. Furthermore thereby relevant realizations can be won over the customer behavior. It wants thus highlight relevantly insights about more customer behavior CAN gained. In Great Britain the external advertisement enterprise uses CLEAR Channel of mobile telephones for their quality control. In Britain of uses the outdoor advertising company CLEAR Channel mobile phones for their quality control. Hinterleithner: "by simple Kamera-mobile phone, equipped with a customized software, the Plakatierer of CLEARS is Channel in a the position to read codes on the posters and advertising boards about the mobile phone-kamera and to inform the resources planners of the enterprise constantly about quality and progress of the poster placement. Thus CLEAR Channel increases lastingly the efficiency of its Plakatierung and has the possibility of adapting poster campaigns at short notice. That is for their customers an enormous increase in value, there it from this extremely flexible advertising land use profits." Hinterleithner: "By simple camera phones, equipped with A customized software, the placarding OF CLEAR Channel in A position ton the code on poster and billboards on the cell phone camera ton READ and the resources of planner OF the company kept on the quality and progress OF the billboard placement inform. result CLEAR Channel sustained increases the efficiency OF its poster and has the ability ton poster campaigns RK short notice. This is for their customers is A huge added VALUE because they think OF this extremely flexible country use advertising. "
Www.ifpi.at www.integral.at Www.integral.at www.statistik.at Www.statistik.at www.emnid.de Www.emnid.de www.pwc.de Www.pwc.de www.gameloft.com Www.gameloft.com www.mobilecodes.org Www.mobilecodes.org Gavitec AG - mobile digit Gavitec AG mobile digit the Gavitec AG - mobile digit, an enterprise of the NeoMedia Technologies (OTC BB: NEOM), is a prominent offerer for technical equipments of code read systems and software for applications of portable radios. The Gavitec AG mobile digit, A company OF NeoMedia Technologies (OTC BB: NEOM), is A leading of provider OF technical equipment OF code reading system and software for mobile applications. Gavitecs international customer master enclosure well-known enterprises and partners such as t-mobile, Vodafone, Telefonica, Nokia, Unisys, Warner Music international and RTL Enterprises. Gavitecs of internationally customer cousin of includes wave known companies and of partner look for as t-mobile, Vodafone, Telefonica, Nokia, Unisys, Warner Music international and RTL Enterprises. Since 2006 there is the Gavitec AG - mobile digit also in Austria, their applications 2007 among other things. Since of 2006 there acres Gavitec AG mobile digit were used into Austria, whose applications 2007 Others for mobile tickets with the Vienna Recordia in the Viennese fair center. For mobile tickets RK the Vienna Recordia the Vienna Exhibition center were used. With the qode® technology Gavitec and NeoMedia connect consumers and enterprises in the interactive, digital world and offer after permission by the user a direct, personalisierten dialogue - at any time and everywhere. The qode ® technology combine Gavitec and NeoMedia consumers and of businesses into the interactive, digitally world, and of offer after approval by the user A direct, personalized dialogue anytime, anywhere. www.gavitec.com Www.gavitec.com www.qode.com Www.qode.com www.neom.com Www.neom.com
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