My guess as to why they would want to promote their company via this vehicle is that each dime of share price is worth about $30 mil. in share/capital with which to make acquisitions and such. I also like the fact that they are covering all the bases, especially as we are listed on the BB... they want the share price higher for either uplisting or future purchases.
So, now they have a way to promote GTEC based on fundamentals, PR's (CCG Elite), and also to the little guys via CRG. Then they do the dog and pony show with the institutions and they've hit the whole spectrum of investors. Seems prudent and wise to me.