Well this was discussed extensively at the weekend and you have your facts wrong.
S-8 was filed in December as an employee incentive plan. It is priced at .10 per share. So, obviously they plan on this going to a much higher share price.
The a/s has been on the books for a couple of years and they have diluted very carefully. Only 100 mil o/s as of today. And they've used that money wisely to grow the business exponentially. The CEO is very concerned about not diluting extensively and rapidly growing shareholder value.
If they planned on diluting big time, they would've done last year/early this year when they really needed the funds when they were developing their software product and ramping up sales. GLTA.