Replies to post #3931 on Wise Investments (WISE)

[Wise Investment]

Walk, I am looking hard at FMDAY. Here is the News:

(COMTEX) B: Britvic Soft Drinks Becomes Futuremedia's Latest Learning For
ll(TM) Client Futuremedia's Learning and Performance
B: Britvic Soft Drinks Becomes Futuremedia's Latest Learning For All(TM) Client
uturemedia's Learning and Performance Solutions Become a Major Part of the Compa
y's Business Transformation Process ( MARKET WIRE )

BRIGHTON, ENGLAND, Feb. 24, 2004 (MARKET WIRE via COMTEX) -- E-Learning
solutions provider Futuremedia Plc (NASDAQ: FMDAY) today announced that Britvic
Soft Drinks, one of the UK's leading soft drink manufacturers, is to become the
latest client to use its Learning For All(TM) service. Futuremedia's learning
and performance solutions have become a major part of the company's business
transformation process. The financial impact of this contract to Futuremedia
will depend on, among other factors, the level of Britvic employee
participation.

Britvic is transforming its business to further support its strategy for growth
and to make Britvic a great place to work. Learning For All(TM) is being
implemented to complement Britvic's existing corporate e-learning programme from
Futuremedia by providing access for nearly half of the employees who do not have
Internet access at work, or who work in an environment not conducive to
learning. This is being offered as part of a benefits package which provides the
employee with a PC, Internet access, generic e-learning programmes for the
family and personal use, as well as access to business specific e-learning
programmes. The PC will be installed at the employee's home, connected to the
Internet, and the employee and his or her family will be given a demonstration.

The cost to employees is discounted through UK Government supported tax
incentives, namely the Home Computing Initiative.

Futuremedia also supplies innovative training and development for the company's
senior and line managers. It's working with leading providers such as Franklin
Covey to produce a world-class programme tailored to Britvic's management
training needs.

Caz Hartard, training and development manager for Britvic, comments, "Working
with Futuremedia is helping us transform our business processes. Not only do we
now provide a world-class training programme for future business leaders, but we
can extend this by providing e-learning to every employee who wishes to be a
part of the programme."

She adds, "The importance of this benefit can't be understated. Learning
opportunities can now be provided for every employee and their family. From a
business perspective, it will maximise our investment into e- learning as well
as provide recruitment, motivation and retention benefits. It will become, I'm
sure, one of the best features in our new flexible benefits programme."

Mats Johansson, CEO of Futuremedia, comments, "All of Futuremedia's learning and
performance solutions are helping this highly respected British company to
achieve its goals. We are delighted that it has chosen to use Futuremedia's full
range of offerings, from Learning For All(TM), the Solstra Learning Management
System and the creation of bespoke training content, to help employees perform
at their best."

About Britvic Soft Drinks

Britvic Soft Drinks is one of the UK's leading soft drinks manufacturers. The
company's head office is in Chelmsford and it has production and distribution
sites around the country. Company turnover in 2002/2003 was 663 million pounds.
As well as the Britvic brand, the company produces some of the UK's best selling
brands, including Tango, Pepsi, and Robinsons. Britvic can be found on
www.Britvic.com

About Futuremedia

Futuremedia plc (est. 1983) is a Solutions Provider in the growing e-learning
market with 20 years experience in the interactive media field supplying
products and services to industrial and commercial business sectors and
government, mainly in the UK and Continental Europe.

The Company has a proven track record in providing knowledge and training via
Solstra, its proprietary Learning Management System which in its largest
application has a capacity for 240,000 users.

Futuremedia's customers include BT, BUPA, Channel Four, Daimler Chrysler, GSK,
Hilton International, IDEA, Royal Mail and Syngenta. Training content from
partners Centra Software, NETg, Skillsoft and SmartForce is supplied and
supported.

Futuremedia can be found on the Web at www.futuremedia.co.uk

"Safe Harbor" Statement under Section 21E of the Securities Exchange Act of
1934:

This press release contains forward-looking statements related to future results
and speaks only of the Company's expectations as of the date hereof. Such
statements include discussions concerning Company's future financial performance
and the future performance of the Company's products. Such statements involve
known and unknown risks and uncertainties that may cause actual results to
differ materially from expectations. The risks and uncertainties include the
early stage of the Internet and intranet learning and communications market, the
management of growth, the ability of the Company to develop and successfully
market new products, rapid technological change and competition, and other
factors detailed in the Company's filings with the US Securities and Exchange
Commission. The Company expressly disclaims any obligation to release publicly
any updates or revisions to any such statement to reflect any change in
expectations or in information on which any such statement is based. All product
names and trademarks mentioned herein are trademarks of Futuremedia or their
respective owners.


Press information:
Kay Phelps
The PR Department for Futuremedia
[e-mail]
T: [phone]
M: [phone]

Investor relations queries:
Mats Johansson, CEO
[e-mail]
T: [phone]

SOURCE: Futuremedia Plc




Copyright 2004 Market Wire, All rights reserved.

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SUBJECT CODE: Computers and Software:Hardware
Computers and Software:Internet
Computers and Software:Networking
Computers and Software:Peripherals
Computers and Software:Software
Education and Training:Education Aids and Products
Education and Training:Schools and Courses
Education and Training:Training

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