Yes, I agree the STP line is more marketeable..but CHDO is again going to be faced w/ rather thin margins and a relatively mature market..eco-friendly batteries aside.
Like it or not..CHDO is simply an import/export enterprise..seeking to link cheap chinese manufacturing w/ mass distribution and hoping the big STP sticker moves enough product to make it successful.
From todays PR, it is clear that product won't even ship until 1st quarter..so we have at least 2 quarters and maybe 3 before meaningful evaluations of success or failure can be made.
Not sure how CHDO is going to fund themselves in the meantime.