Replies to post #80812 on 1812 Brewing Company Inc (KEGS)

[investor911]

1. "Bringing clothing and footwear procurement and merchandising capability in house to WiseBuys is one of the key motivations for the current plan to acquire Patrick Hackett, which would replace our third party vendors with a fully integrated system for marketing high quality clothing and footwear under proprietary labels".


2. " The lower margins and lower per item sales prices of the goods are generated primarily because of WiseBuys' third party partners in "discount" clothing and footwear. For the future, WiseBuys management intends to supplement or replace these partners with internally procured merchandise of higher
quality, higher margin goods. We are exploring a number of avenues to achieve this reformation of our business model. Bringing clothing and footwear procurement and merchandising capability in house to WiseBuys is one of the key motivations for the current plan to acquire Patrick Hackett, which would replace our third party vendors with a fully integrated system for marketing high quality clothing and footwear under proprietary labels.


3. Sales were reduced due to INVENTORY reductions as a result of business plan changing. IMO, this was a great move.

[az_maverick]

They have gone up to 43% gross margins year to date with this new strategy. In real dollars, they made more dollars in gross margin this past year to date then they did last year!