Actually, Wisebuys has already started the change in strategy resulting in margins of 43% if you take a look at the six month period to date. They are "making room" for population of their own brand (Hackett's) by clearing out select, unprofitable "third party" vendors.
From a startup point of view, a very sound strategy for a LONGER TERM GROWTH.
I agree with you that if you are looking for the quick hit, you are better off betting on one of the crap shoots on other boards and rolling the dice. If you do that, you better stayed glued to the trigger over there!! Too many are trying to do that here - creatures of habit I guess.
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