Carrier endorsements 1st...followed by licensing fee's and Brand Partner participation activating product bar codes; all followed by click-thru revenues. As I understand it, a revenue model has to be in place and accepted and approved by all 'food chain' parties in order for NeoMedia to have been able to launch the NeoReader, as its just not about this brilliant technology, but monetizing it as well. I can only expect that all our 12 + agents world wide such as the Valley Group, 12Snap, Sponge, Publicis, etc. have been forging ahead with brand partner application developments...
All the Best, JP
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